Influencers: what solutions to transmit monetizable accounts?

Influencers are at the heart of the digital revolution. These opinion leaders, pampered by their community, make and break trends. This popularity has allowed a significant portion of influencers to gain prestige and develop a lucrative business. 

Monetizable accounts are a particularly effective way to earn money while living from your passion. YouTube, Instagram or TikTok are essential platforms to build partnerships with companies. Indeed, brands are looking to reach their audience through influencers. And what better way to do this than with influencers with a dizzying number of subscribers?

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However, once the digital influence is at its peak and the monetization is increasing, it's a good idea to ask how to pass on this wealth. An accident can happen: in case of death, who will inherit these accounts and the associated funds?

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The huge success of social media platforms

To understand the importance of this issue, it is essential to look back at the meteoric growth of social networks in recent years.

Social networks in figures

A strong trend of our time, social networks form a powerful set of information, exchange and influence. 

A few figures show the significant importance of these levers of influence:

• In France, nearly 53.5 million people use them, which represents 84.7% of the population;
• Internationally, the five platforms with the most active users are Facebook, YouTube, WhatsApp, Instagram and WeChat ;
• On average, Internet users aged 16 to 64 worldwide spend 2.29 hours per day on social networks; 

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By looking at these statistics, it is easy to understand why being present on social networks is strategic for a company.

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The digital sphere as a driver of change

Digital technology in general has had a strong impact on all areas of society. It is obvious that the marketing sector has not been able to escape this wave and has developed via what is called webmarketing.

The latter is based on traffic generation, conversion rate or engagement rate. The important thing is to attract customers and transform prospects into customers through various marketing levers. 

In this context, social networks have favored a new economic model where brands try to improve their visibility and notoriety on the Web to work on their brand image

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Digimind, Social networks in France and in the world: usage figures in 2022, 2022

At the heart of trends: the impact of influencers

The Web has seen the birth of influencers who are key players on the Internet in general, but also in any influencer marketing strategy.

The influencer: a key player in marketing

Brands want to collaborate with influencers to promote their brands and products. This is essential because influencers have the credibility of content. They have a strong community that they have been able to grow over the years. 

To do so, they often shared their passion for many months or years before gaining a large following. This trust that they have been able to generate is essential for a company that develops a communication strategy on social networks.

The art of knowing how to monetize your action

In this win-win process, influencers accept product placement from a company in exchange for financial compensation. The process does not cause any trouble to the community if the video or the publication remains consistent with the usual production of the influencer.

Still, there are many ways to monetize one's social network account: producing videos on YouTube, receiving donations from one's audience or even selling products via affiliation. Eventually, an influencer can make a fortune that can be counted in millions of euros for the most famous ones such as Squeezie, Cyprien or Tibo InShape.

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How to enforce your digital wishes?

To succeed in developing your activity as a youtuber or an influencer in general is a pride in itself. It's the result of a long work and perseverance. 

However, nobody is safe from illness or accident. Thus, the influencers Cooper Noriega (19 years old), Babydriver (25 years old) or Technoblade (23 years old) all died prematurely. These tragic situations should make us think about the question of the transmission of our heritage.

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BFMTV, Death of Cooper Noriega, American influencer star of TikTok, aged 19, 2022

Le Parisien, "Yacine has left us": the "Baby Driver" influencer died at 25, 2022

RTL, Death of the Youtubeur Technoblade at 23 years of a generalized cancer, 2022

The importance of securing your digital assets

Being an influencer means having a strong digital identity. For this reason, it is essential to preserve it during your lifetime, but also after your death. 

However, online accounts, especially social networks, can fall prey to ill-intentioned people. For example, personal information or photos can be stolen or misappropriated. Similarly, digital financial assets such as bitcoins are prime targets for hackers.

All these factors make it essential to set up a contract to apply the provisions of the last will and testament. Who will inherit these accounts? What about digital assets? The future of loved ones must be assured following the death of the deceased.

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Passing on your digital heritage efficiently

The best solution is to prepare for any eventuality as early as possible. To preserve your family and protect your image, it's essential to appoint a trustworthy person. This person will have the legal capacity to manage digital data after the disappearance of an influencer. This could be access to and content of monetizable accounts in the first instance, but also cryptocurrency wallets or livestream accounts.

In the same way as one is led to write a will, the securing and transmission of data must be carried out during one's lifetime. Thus, a beneficiary is designated and the information is stored in a secure space in a totally confidential manner. Throughout the process, a notary verifies the conformity of the actions with the legal framework.

By planning ahead, it is therefore possible to transmit not only your monetizable accounts, but also all your personal data and digital assets in a serene, secure and transparent manner.

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If you have any questions or need assistance with these procedures, please contact us.

👉 To go further find out how to delete a LinkedIn account